About the Project
Thorplas Plastik, which supplies plastic raw materials to business partners in different regions of Turkey, is a supply company operating with more than a quarter-century of industry experience. Based in Mersin and embracing a nationwide trade approach, the brand serves different plastic raw material groups such as Polyethylene (PE), Polypropylene (PP), Polystyrene (PS), Polyvinyl Chloride (PVC), Polyethylene Terephthalate (PET), and Masterbatch.
To present Thorplas Plastik’s existing product diversity and industry experience more clearly in the digital environment, we rebuilt the corporate website from the ground up. Our priority in the project was to move technical product groups into a clear structure visitors can easily review, while supporting the brand’s reliable supplier identity with a strong visual language.
In the project prepared in line with our Mersin web design approach, product groups were handled within a separate structure. The goal was for visitors to quickly reach the plastic raw material category they need and review products in a more organized way.
Thanks to the responsive infrastructure, the website preserves user experience across different screen sizes, while the SEO-friendly page structure was designed to support Thorplas Plastik’s digital visibility. With a manageable content infrastructure, product and corporate content can be easily updated over time.
With the project we developed as Mavi Kedi Advertising Agency, we delivered a modern corporate website that more professionally represents Thorplas Plastik’s industry experience, product diversity, and supply strength in the digital world.
Challenge & Solution
Challenge
In the plastic raw materials sector, product groups can become complex for users because of their technical characteristics. Presenting Thorplas Plastik’s different raw material categories within clear navigation while also reflecting more than a quarter-century of industry experience and a sense of corporate trust in the digital design was one of the project’s key points.
Solution
We created a clear information architecture centered on product groups. By separating the PE, PP, PS, PVC, PET, and Masterbatch categories, we prepared a structure where users can quickly reach the product group they are looking for. With a modern visual approach supporting corporate content, responsive infrastructure, and SEO-friendly page planning, we made Thorplas Plastik’s digital communication clearer.
Design Approach
We adopted a clear, trust-building design language suited to the corporate and technical structure of the plastic raw materials sector in which Thorplas Plastik operates.
- Product-focused clear interface
- Understandable category structure for technical product groups
- Corporate and professional visual language
- Responsive and mobile-friendly design
- Easily accessible product navigation
- SEO-friendly content and page architecture
- Manageable product and content infrastructure
- Corporate structure supporting industry trust
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We needed a website that more professionally reflects Thorplas Plastik’s product groups and corporate structure. The Mavi Kedi team correctly understood our needs and delivered a clear, useful solution suited to our industry. In particular, organizing products into categories and the mobile-friendly structure were important advantages for us.
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