About the Project
We developed a corporate website to correctly position Mermas Chemistry Plastics’ expertise in the plastics and packaging sector, its broad product portfolio, and its quality-focused production approach in the digital world.
The expansion of a product range that began with compound and masterbatch products into solutions for different plastics sectors formed the foundation of the website’s content architecture. We built a clean, clear navigation structure so products with technical specifications can be easily reviewed by visitors.
By presenting calcium carbonate–, glass fiber–, and talc-filled compounds as well as white, black, colored, and UV masterbatch products under separate categories, we made Mermas Chemistry Plastics’ product diversity more visible in the digital environment.
In the design language, while preserving the technical character of the chemistry and plastics sector the company operates in, we preferred a modern structure that does not confront visitors with a complex interface. We created a professional user experience with visual areas that put products forward, organized content blocks, and easily accessible contact points.
We made Mermas Chemistry Plastics’ quality-control approach, experienced team, accurate testing processes, environmental awareness, and personalized solutions mindset important parts of brand communication.
In the project we carried out as Mavi Kedi Advertising Agency, we combined our Mersin web design experience with an industrial brand’s needs to prepare an expandable corporate website that works consistently on desktop, tablet, and mobile devices and has strong SEO infrastructure.
Challenge & Solution
Challenge
Technical products and broad product diversity needed to be turned into a structure even visitors unfamiliar with the plastics sector can easily understand. Preserving Mermas Chemistry Plastics’ professional and technical brand perception was also important.
Solution
By separating product groups into clear categories, we built clean content and navigation structure. While enabling compound, filler, and masterbatch products to be reviewed easily under separate headings, we developed a modern corporate design supporting the company’s quality-, expertise-, and solution-focused approach.
Design Approach
For Mermas Chemistry Plastics we designed a product-focused modern industrial website that unites technical expertise with a clean user experience.
- Content architecture that simplifies the technical product structure
- A category system that highlights compound and masterbatch products
- An organized product structure for calcium carbonate–, glass fiber–, and talc-filled products
- Separate presentation of white, black, colored, and UV masterbatch products
- A modern interface that supports a technical brand perception
- User flows that simplify product review and contact processes
- Content areas that support quality-control and expertise emphasis
- Mobile-first responsive web design
- SEO-friendly infrastructure with a Mersin web design approach
- A manageable product and content system
- A professional digital experience that strengthens industrial brand identity
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
With Mavi Kedi Advertising Agency, we carried our technical products and broad product portfolio into a clearer, more modern, and more professional digital structure. Our new website reflects our brand’s sectoral identity more strongly.
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