About the Project
We carried out the corporate web design project so Metosan Group could present its activities in food, textile, pulp, and construction more professionally in the digital world.
At the start of the project, we analyzed the company’s investments across different sectors and its corporate structure to build the website’s content architecture. We developed a clean, clear, and user-focused category structure so different areas of activity can be presented on the same platform without causing confusion.
To reflect Metosan’s structure—following technological developments, prioritizing R&D work, and growing with modern facilities—into its digital identity, we designed strong visual areas and corporate content sections. Especially the company’s production capacity, laboratory infrastructure, and services offered with its own logistics fleet were transferred to the website in a way that supports brand trust.
In the project prepared in line with our Hatay web design and corporate web design approach, the goal was for users to quickly reach the information they need about Metosan Group. While areas of activity were handled with separate content structures, a consistent user experience was created by preserving the company’s holistic corporate identity.
Developed with responsive infrastructure, the website was optimized to work consistently on desktop, tablet, and mobile devices. Page structure and content setup were also created with SEO criteria in mind to support search engine visibility.
As a result, we created a modern, sustainable digital corporate identity that more effectively tells Metosan Group’s production, investment, and logistics strength.
Challenge & Solution
Challenge
Presenting Metosan Group’s activities across different sectors within a single corporate website in a coherent way was one of the project’s core challenges. Different areas such as food, textile, pulp, and construction needed to be separated while remaining consistently positioned under the same brand umbrella.
Solution
By structuring areas of activity within clear content architecture, we ensured each sector is understandable on its own. By creating dedicated content areas supporting the company’s technology, R&D, production, and logistics strength, we carried the corporate brand perception across the entire website.
Design Approach
A modern design approach was adopted that simplifies Metosan Group’s multi-sector structure and puts its corporate strength forward.
- Clean content architecture suited to a multi-sector structure
- A modern interface that supports corporate brand perception
- Clear separation of areas of activity
- Visual use that highlights production and facility structure
- Dedicated content areas for technology and R&D work
- Corporate presentation that supports logistics infrastructure
- Navigation that lets users quickly reach areas of activity
- Mobile-first responsive design
- SEO-friendly page and content structure
- Scalable infrastructure suited to adding new areas of activity in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As Metosan Group, we needed a website where we could present our different areas of activity more professionally and coherently in the digital environment. Mavi Kedi Advertising Agency correctly analyzed our company’s structure and areas of activity and prepared a modern website that matched our expectations. Separating our different sectors in a clean way and correctly reflecting our corporate identity in the design were especially important for us. We were satisfied with the project process and the resulting work.
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