About the Project
We carried out the corporate web design project to professionally position KMR Logistics’ experience in Türkiye–Iraq transport and its different logistics services in the digital world.
In the project process, we first analyzed KMR Logistics’ areas of activity, target audience, and sectoral communication language to build the website’s content and page structure. We developed a clean, organized navigation structure so road, sea, air, container, heavy-lift, project, dry cargo, and refrigerated transport services can be easily understood by users.
Within the scope of the Mersin web design work, we created dedicated content areas highlighting the company’s expertise on the Türkiye–Iraq corridor. KMR Logistics’ sector experience since 2002, vehicle fleet, and different transport solutions were transferred to the website in a way that supports a sense of corporate trust.
On the design side, a modern visual language reflecting the strong, dynamic structure of the logistics sector was preferred. Care was taken so services are supported not only with text but also with the right visual hierarchy and user experience.
We developed the website to be responsive across all screen sizes. While prioritizing mobile user experience, we built SEO-friendly page and content infrastructure to achieve healthier visibility in search engines.
With the resulting website, we created a scalable corporate web infrastructure that strengthens KMR Logistics’ digital brand presence, presents its services professionally, and can be developed in the future.
Challenge & Solution
Challenge
Presenting KMR Logistics’ multiple logistics services on a single website in a way that is both clean and professional was one of the project’s core design requirements. We also needed to convey the company’s experience in Türkiye–Iraq transport, sense of corporate trust, and logistics capacity through the right digital communication language.
Solution
By separating services into categories users can easily understand, we built clean content architecture. While making Türkiye–Iraq transport one of the project’s key communication points, we strengthened the company’s digital presentation with strong visuals, clear content, and a user-focused page structure.
Design Approach
In the project, while accurately reflecting KMR Logistics’ sectoral structure, we centered Mavi Kedi Advertising Agency’s modern, user-focused web design approach.
- Modern corporate design suited to the logistics sector
- A strong, clean visual hierarchy
- A category structure where services are easy to discover
- Content setup that highlights Türkiye–Iraq transport
- An interface that supports a sense of corporate trust
- Clean navigation that simplifies the user experience
- Mobile-first responsive design
- SEO-friendly content and page architecture
- Service-focused user redirects
- Scalable web infrastructure that can be developed in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As KMR Logistics, we wanted to introduce our services—and especially our transport work on the Türkiye–Iraq corridor—through a more professional website. Mavi Kedi Advertising Agency correctly analyzed our needs and sector and prepared modern work that matched our expectations. We were satisfied with how our services were presented clearly, with mobile compatibility, and with the overall look of the design. Communication and attention during the project process were also very positive for us.
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