About the Project
NATA TKN Group wanted to strengthen the narrative of its group companies and service lines digitally. On the old site, services and the quote flow were not clear enough.
During the Mersin web design process, a service-focused architecture, strong contact/quote points and an SEO-ready corporate interface were designed for natagroup.com.tr.
The brand offered B2B visitors a more professional, conversion-focused showcase.
Challenge & Solution
Challenge
As service variety grew, visitors could not quickly reach the right service line and quote form.
Solution
We accelerated conversion with service-based pages, clear CTAs and performant responsive design.
Design Approach
In the Mersin web design project, we combined a trustworthy corporate identity for NATA TKN Group with a user-friendly experience. We built a mobile-friendly, performance-focused structure that enables fast access to operations and service information. We developed a smart content architecture for quote forms and service pages. By presenting logistics processes through a clean interface, we supported digital transformation.
- Information architecture focused on service and operations processes
- Quote / contact forms and fast conversion points
- Manageable page structures for service lines
- Mobile-friendly responsive corporate design
- SEO infrastructure to Mersin web design standards
- Scalable architecture for multilingual use
- Interface that reflects trust and operational strength
- Google Analytics integration and traffic analysis
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Our corporate site explains our operations better. Working with the Mersin web design team was productive.
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