About the Project
We designed a modern website so Lider Logistyka could present its food supply activities in Poland and its broad product range more strongly in the digital world. The project, which highlights a reliable supply approach for fresh fruit, vegetables, and dried legumes, was crafted so the brand can introduce its products in a clean, clear structure.
In the website’s content architecture, we centered product groups. Alongside fresh fruits such as apples, bananas, oranges, strawberries, and grapes, we handled vegetables such as tomatoes, cucumbers, peppers, potatoes, and carrots, as well as dried legumes such as beans, lentils, and chickpeas, as separate categories.
Lider Logistyka’s strong ties with producers and its experience in the food supply chain became one of the core elements of the brand narrative. While highlighting product diversity, we also built a corporate structure supporting the company’s quality, reliability, and sustainable supply approach.
To reflect the international structure of a company serving the Polish market, we preferred a clean, professional approach in the design language. Through visual areas that put products forward and easy-to-understand category structures, we helped visitors quickly reach the product group they seek.
Developed with a responsive web design approach, the project was structured to deliver a smooth user experience on tablets and mobile devices as well as desktops. Product and category pages were prepared with SEO-friendly infrastructure so search engines can more easily understand the content.
As Mavi Kedi Advertising Agency, our goal in this project was not merely a website that displays Lider Logistyka’s products, but to create a digital storefront that professionally reflects its food supply activities in Poland, product diversity, and reliable business approach.
Challenge & Solution
Challenge
Lider Logistyka’s different product groups needed to be presented simply and clearly within a single platform. Visually highlighting fresh products, making product diversity easy to discover, and creating a professional brand perception for the Polish market were among the project’s core needs.
Solution
By separating product groups into fruit, vegetable, and dried legumes categories, we helped users quickly reach the products they seek. While supporting the company’s supply strength with a product-focused visual structure, we created a website that is easy to use across devices through clean navigation and responsive design.
Design Approach
For Lider Logistyka we designed a modern digital storefront that highlights fresh food products, product diversity, and a reliable supply approach.
- A fresh, modern visual approach suited to the fresh food sector
- A category structure separating fruit, vegetable, and dried legumes
- Strong visual use that puts products forward
- Content architecture that makes product diversity easy to discover
- Corporate storytelling that supports the food supply chain
- Professional brand presentation for the Polish market
- Fast contact and quote redirects
- Mobile-first responsive design
- Product-focused SEO infrastructure
- A scalable system suited to adding new products
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As Lider Logistyka, we needed a website where we could introduce our products and our supply service in Poland more professionally. Mavi Kedi Advertising Agency correctly analyzed our product groups and built a clean, easy-to-use structure. Presenting our fruit, vegetable, and dried legume products in separate categories was very practical for us. We were satisfied with the modern look of the design and their communication during the project process.
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