About the Project
We developed a modern corporate website so that Natro Makina, which has been operating in industrial material supply and manufacturing since 2010, can present its products and expertise more strongly in the digital world.
We restructured the company’s broad product range—from plastic injection products to elevator conveyor buckets, conveyor chains, and mechanical greenhouse materials—into a clear content architecture that visitors can explore easily.
In a project that especially highlights elevator conveyor buckets and greenhouse products at the product level, presenting technical products correctly and helping potential customers reach the products they need quickly were among the core goals. Product categories and detail pages were structured to support both user experience and search engine visibility.
We also incorporated Natro Makina’s customer-focused approach, competitive pricing policy, quality product supply, and after-sales service mindset into the website’s corporate communication structure. In this way, we created a comprehensive digital showcase that conveys the company’s industry experience and reliability—not merely a catalog that displays products.
During the design process, we preferred a professional visual language that reflects the technical character of the industrial sector, while creating a simple navigation system that does not overwhelm users with unnecessary detail. Together with a responsive structure that makes access from mobile devices easier, we treated the SEO foundation as one of the project’s core components.
Prepared within the scope of our Mersin web design work, the Natro Makina website was developed to make the company’s products more visible digitally, remain manageable, and provide a scalable infrastructure suitable for adding new products in the future.
Challenge & Solution
Challenge
Products serving different industrial use cases needed to be presented clearly within a single website. Preserving the characteristics of technical products while enabling visitors to reach the product they are looking for quickly, and accurately reflecting Natro Makina’s manufacturing and supply strength, were among the project’s core requirements.
Solution
We grouped product lines under a clear category structure and created a digital catalog system in which every product can be reviewed easily. We brought together a visual design that highlights industrial products with corporate content that supports the company’s experience and customer-focused service approach.
Design Approach
For Natro Makina, we designed a modern website that highlights industrial products and brings technical information together with a clear user experience.
- Structure that highlights plastic injection and industrial products
- Product-focused catalog system for elevator conveyor buckets
- Organized presentation of +35 Z and belted elevator buckets in different sizes
- Separate product structure for greenhouse materials
- Clear interface that makes technical products easy to review
- Product- and category-based content architecture
- User flows that simplify quote and contact processes
- Mobile-first responsive web design
- SEO-friendly infrastructure with a Mersin web design approach
- Scalable system suitable for adding new products
- Professional design that strengthens Natro Makina’s industrial brand identity
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Together with Mavi Kedi Advertising Agency, we moved Natro Makina’s industrial products into a more organized, clear, and professional digital catalog structure. We now have a modern website where we can present our products and service approach more strongly.
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