About the Project
Zeybak Agro, which began its commercial journey in 2016 in Lviv, Ukraine under the Aytesa brand and continues it with new investments in Turkey under the Zeybak brand, carries out import, export, and transit trade activities in pulses, rice, bulgur, grains, feed, and liquid oil groups.
To present Zeybak Agro’s different product groups, production capacity, and international trade structure more clearly in the digital environment, we designed a modern corporate website. In the project, we placed importance on positioning the brand not only as a trading company but also as a structure with production and processing infrastructure.
The screening and cleaning operations and high production capacity at the pulses and grains facility in Ukraine, the screening, packaging, crushing, and sortex facility in Mersin, and the oil filling facility in Ukraine were treated as complementary elements in the website’s content architecture.
In the project prepared with our Mersin web design approach, product groups were presented in a clear and easily accessible structure, while the company’s production and trade activities were also supported with separate content areas. In this way, we created a user experience where both visitors looking for products and potential business partners can reach the information they need more quickly.
With responsive design infrastructure, a mobile-friendly interface, SEO-focused page architecture, and a manageable content structure, we designed the website to adapt to Zeybak Agro’s evolving brand structure.
With this project developed as Mavi Kedi Advertising Agency, we created a professional digital face that reflects Zeybak Agro’s production strength, product diversity, and international trade vision.
Challenge & Solution
Challenge
Because Zeybak Agro has production and processing facilities in different countries in addition to product trading, the website needed to be planned more comprehensively than a catalog that only lists products. Presenting different product groups, production infrastructure, and international trade activities within a single digital structure without overwhelming visitors was one of the project’s key points.
Solution
We created a clear content hierarchy among products, production activities, and corporate structure. While grouping products such as pulses, rice, bulgur, grains, feed, and liquid oils under easily accessible categories, we positioned the facilities in Ukraine and Mersin as separate content areas that support the company’s production strength. In this way, we made both Zeybak Agro’s commercial and production sides clear within the same digital experience.
Design Approach
We adopted a clear corporate design language suited to Zeybak Agro’s activities in food and agricultural trade, building trust and putting products front and center.
- Product-focused modern interface
- Understandable category structure for pulses and food products
- Content architecture highlighting production facilities
- Corporate, trust-building visual language
- Responsive and mobile-friendly design
- SEO-friendly page structure
- CMS infrastructure where products and content can be managed easily
- Corporate content planning supporting the international trade structure
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We needed a website where we could present Zeybak Agro’s products and production infrastructure more professionally. The Mavi Kedi team correctly understood our expectations and industry structure and prepared a modern solution that presents our products and corporate structure clearly. Our new website significantly strengthened our brand’s corporate presence online.
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