About the Project
On the website we prepared for Dema Polimer, which has been supplying masterbatch products for the plastics industry since 2010, we moved the company’s technical expertise and product diversity into a clearer structure in the digital environment.
We treated the Bursa Free Zone–based company’s approach of developing custom solutions for customer needs—in addition to standard products—as one of the website’s core communication points. We focused on communicating company values such as quality products, flexible production, fast service, and technical infrastructure through a clear content structure.
On the website, we created an organized product architecture especially for the CaCO3 Masterbatch product group and filler masterbatch options for different use cases. We used a category-based structure so that products for different material groups such as PP, PE, and PS can be reviewed easily.
To make technical production processes understandable for users, we positioned premix, split feeding, and masterbatch processes within the corporate content structure. In this way, we created a digital narrative that supports Dema Polimer’s production expertise in compounding and extrusion.
As Mavi Kedi Advertising Agency, our goal in the project was not only a visual refresh, but to build a product-focused web infrastructure where technical products can be presented correctly.
Challenge & Solution
Challenge
Masterbatch products and production processes have a structure that requires technical knowledge. Communicating product diversity while keeping technical details clear and understandable was one of the project’s core requirements so that the website can address both industry professionals and visitors researching products.
Solution
By separating products according to use and material groups, we created a catalog structure that is easier to browse. While organizing CaCO3 filler masterbatch products under subheadings such as PP, PE, and PS, we positioned the company’s production processes, technical expertise, and customer-focused approach in a way that supports the product structure.
Design Approach
In line with Dema Polimer’s technical position in the plastics industry, we adopted a clear, organized, and product-focused design approach.
- Interface centered on masterbatch products
- Category structure for CaCO3 Masterbatch and filler products
- Easily accessible presentation of PP, PE, and PS products
- Clear communication of technical information
- Content planning supporting production processes
- Corporate, trust-building visual language
- Responsive and mobile-friendly user experience
- SEO-friendly product and category architecture
- Manageable CMS infrastructure
- Scalable structure suitable for adding new products
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We wanted to present our products and technical infrastructure more clearly on our website. The Mavi Kedi team correctly analyzed our product structure and needs and delivered a clear, useful website. In particular, presenting product categories in an organized way and making our technical information more understandable was an important gain for us.
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