About the Project
Ahmet Yiğit Nakliyat, which began heavy cargo transportation activities on highways in Mersin in 1971, has over the years reached a broad service structure covering international transportation, project logistics, sea freight, port services, customs clearance, crane operations, and engineering work.
On the website we prepared as Mavi Kedi Advertising Agency, we aimed to correctly reflect the company’s more than 50 years of industry experience in the digital environment and to present different service areas within an architecture users can easily understand.
In particular, we handled technical services such as project heavy cargo transportation, international cargo, and sea freight, as well as solutions for different sectors such as energy, industry, oil & gas, and shipyards, under separate headings. In this way, we created a structure where visitors can quickly reach the service they need and related sector information.
In the project we developed as a Mersin-based Mersin web design company, we brought Ahmet Yiğit Nakliyat’s long-standing experience, international service network, and project logistics capabilities together with a clear, trust-building, and corporate digital experience.
Challenge & Solution
Challenge
Ahmet Yiğit Nakliyat’s service scope is not limited to road transportation; it also includes heavy cargo, project logistics, sea freight, crane operations, and different engineering processes. In addition, services are provided to very different sectors such as energy, industry, oil & gas, and shipyards. Communicating this broad structure without overwhelming visitors with information density was one of the project’s core design requirements.
Solution
We structured the website around two main pillars focused on services and sectors. While detailing transportation and logistics services under separate headings, we also positioned the sectors served within an easily accessible structure. We treated the company’s experience from 1971 to the present as an important part of the corporate narrative.
Design Approach
In line with Ahmet Yiğit Nakliyat’s activities in heavy cargo and project logistics, we preferred a more technical, clear, and trust-building visual language.
- Visual approach focused on heavy cargo and project transportation
- Clear information architecture that makes services easy to understand
- Emphasis on project logistics and international transportation
- Content structure dedicated to energy, industry, oil & gas, and shipyard sectors
- Content planning that highlights corporate history
- Responsive and mobile-first user experience
- SEO-friendly page and content architecture
- Manageable CMS infrastructure
- Scalable structure where service and sector content can expand in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We wanted our website to describe the transportation and project logistics activities we have carried out for years in a clearer and more up-to-date structure. The Mavi Kedi team correctly analyzed our services and sectors and delivered a website suited to our corporate structure. In particular, we were satisfied with the clear presentation of service and sector information.
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