About the Project
Ares Fresh, which began operations in 2015, is a company active in the fresh fruit and vegetable sector with a head office in Mersin and a branch in Adana. At its facility in Adana totaling 14,000 m², where packing operations continue, the company has 5,000 m² of indoor and 9,000 m² of outdoor space, and also includes cold storage and ripening warehouses with a capacity of 1,000 tons.
To present Ares Fresh’s broad product range, packing infrastructure, and activities aimed at the international market professionally in the digital environment, we designed a modern corporate website.
We handled the product group ranging from pepper varieties to vegetables such as tomatoes, eggplant, cucumber, and zucchini, and to fruits such as kiwi, strawberry, banana, apple, carrot, and pear within a catalog structure visitors can easily review. Together with a visual structure that puts products front and center, we created content areas supporting packing, storage, and quality processes.
An average daily 250–300 ton product packing capacity, 1,000-ton cold storage and ripening warehouses, and a hygienic packing approach were positioned on the website as core elements that describe Ares Fresh’s operational strength.
In the project prepared with our Mersin web design experience, we adopted a corporate visual language that correctly reflects the company’s operations between Mersin and Adana, while also being suitable for addressing international customers. With responsive infrastructure and mobile-friendly design, we preserved user experience across devices, while supporting the digital visibility of product and service content through SEO-friendly page architecture.
With the work we carried out as Mavi Kedi Advertising Agency, we created a modern digital platform that reflects Ares Fresh’s product diversity, packing and storage infrastructure, and corporate identity in the international market.
Challenge & Solution
Challenge
While presenting Ares Fresh’s large number of fruit and vegetable varieties in an organized way on a single website, it was also necessary to describe the company’s strong packing, storage, and logistics infrastructure. In addition to product diversity, correctly reflecting a corporate structure that addresses the international market in the digital design was one of the project’s key points.
Solution
We transformed products into an easily accessible catalog structure under fruit and vegetable groups. Alongside the products, we created content areas supporting the packing facility, cold storage and ripening warehouses, and quality processes, making the company’s operational strength visible. By supporting the setup in Mersin and Adana with a clear corporate narrative, we created a user experience suitable for both local and international customers.
Design Approach
We adopted a modern design language that combines the natural character of the fresh fruit and vegetable sector with Ares Fresh’s corporate and international identity.
- Visual interface that puts products front and center
- Organized category structure for fruits and vegetables
- Content areas supporting packing and facility infrastructure
- Corporate structure reflecting a quality and hygiene approach
- Clear design language suitable for international customers
- Responsive and mobile-friendly design
- SEO-friendly product pages
- Easily manageable product and content infrastructure
- Scalable structure suited to a broad product portfolio
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We needed a website where we could more professionally describe Ares Fresh’s product diversity, our packing facility, and our way of working. The Mavi Kedi team presented our products in an organized catalog structure while successfully reflecting our facility and operational strength in the design. We were satisfied with the modern and useful website that resulted.
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