About the Project
We carried out a corporate website project for Petrac, which has been manufacturing industrial equipment for the oil, gas, and maritime sectors since 1971, transferring the brand’s strong manufacturing infrastructure and international identity into the digital world.
Presenting the broad product portfolio of Petrac—which operates in modern manufacturing facilities in Mersin and exports to more than 35 countries—more clearly to visitors was among the project priorities. We created a content structure through which users can easily discover different product groups such as tank accessories, safety valves, firefighting equipment, and loading arms.
During the design process, we centered Petrac’s emphasis as a manufacturer on trust, engineering, quality, and international standards. We designed a user experience where technical product features can be highlighted, corporate information is conveyed clearly, and visitors can quickly reach the content they need.
In line with our approach in Mersin web design work, we treated the website not merely as a visual corporate showcase, but as a functional digital platform that communicates Petrac’s products, manufacturing capabilities, and international market experience. Through the responsive structure, we ensured that the website delivers a consistent and usable experience across different screens.
We also placed trust-building elements of the brand—such as more than 90 specialist staff, ATEX and ISO certifications, quality control processes, and a sustainable manufacturing approach—in a balanced way across different sections of the design.
With the resulting website, we brought together Petrac’s more than 50 years of manufacturing experience, technical expertise, and position in the global market with a modern digital identity.
Challenge & Solution
Challenge
The broad product portfolio and technical manufacturing capability needed to be presented in a corporate and understandable digital structure that addresses international customers.
Solution
By structuring product groups and technical content in an easily discoverable architecture, we developed a modern website that highlights Petrac’s manufacturing strength and international identity.
Design Approach
For Petrac, we designed a modern digital showcase that reflects industrial manufacturing strength, an engineering approach, and an international brand identity.
- Strong and clear visual language that supports industrial identity
- Content architecture that highlights product groups
- Page structures that make technical information easy to read
- Content areas that support manufacturing, quality, and certification processes
- User experience oriented toward international customers
- Mobile-first responsive design
- SEO-friendly infrastructure with a Mersin web design approach
- Manageable product and content structure
- Scalable system architecture that can be expanded in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
To reflect Petrac’s long-standing manufacturing experience and strength in the international market more effectively in the digital world, we created a modern corporate website together with Mavi Kedi Advertising Agency.
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