About the Project
We delivered a modern corporate website for Golden Pack, which has been operating in the food sector in Berlin since 2009, transferring the brand’s family-business identity, broad product range, and growing commercial structure into the digital world.
At the core of the project was presenting the broad product diversity Golden Pack offers to both wholesale and retail customers in a clearer and more professional way. We created a content structure through which users can easily discover product groups ranging from fruit and vegetables to canned products, from cheese and dairy products to frozen products, and from spices to packaging and hygiene products.
We also included in the website’s corporate narrative the growth story of Golden Pack, which began as a family business and expanded from its first 500-square-meter warehouse to a modern facility of approximately 10,000 square meters. In this way, we created a cohesive digital structure that reflects the brand’s experience, growth, and reliability, rather than merely a website that shows products.
During the design process, we preferred a clean and airy interface that reflects the dynamic structure of the food sector, while attaching importance to highlighting different product categories. We structured a flexible content setup so that the brand’s specially developed product groups can also be managed easily in later periods.
In this project carried out as Mavi Kedi Advertising Agency, we also demonstrated our Mersin web design team’s design and software experience for international clients. Through the responsive infrastructure, we ensured that the website maintains the same corporate line on desktop, tablet, and mobile devices.
We brought together Golden Pack’s strong commercial position in Berlin, broad product portfolio, and family-business tradition with a modern digital experience.
Challenge & Solution
Challenge
The broad product range and both wholesale and retail service structure needed to be presented within a modern corporate digital experience without exhausting users.
Solution
By structuring product categories with a clear content architecture, we developed a responsive website that highlights Golden Pack’s brand story, product diversity, and corporate strength.
Design Approach
For Golden Pack, we designed an airy and user-focused digital showcase that brings together family-business tradition and a modern food trading approach.
- Airy and modern visual language suited to the food sector
- Category architecture that supports a wide product portfolio
- Corporate content areas that highlight the brand story
- User experience that supports wholesale and retail structures
- Navigation that provides fast access to product groups
- Manageable content areas for private brands
- Mobile-first responsive design
- SEO-friendly page infrastructure with a Mersin web design approach
- Structure suited to an international user experience
- Scalable system that can be expanded in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Together with Mavi Kedi Advertising Agency, we moved Golden Pack’s family-business tradition and broad product portfolio into the digital world with a modern, professional, and user-focused website.
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