About the Project
We designed a modern corporate website so Lima Food could present its international logistics service structure and different transport solutions more strongly in the digital world. Alongside road, air, and sea freight, we rebuilt the company’s specialties—such as refrigerated, heavy-lift, project, container, and dry cargo transport—into a clean, easy-to-understand content structure.
As a Mersin-based logistics company offering different transport models under one roof, we aimed to make Lima Food’s national and international professional structure felt on the website. While positioning services under separate headings so visitors can quickly find the transport solution they need, we also supported the company’s customer-focused working approach and strong communication network with corporate content.
In the website design, we brought together the trust, speed, and professionalism the logistics sector requires with a clean visual language. To make a complex service structure easy for users to understand, we kept content hierarchy front and center and created a user experience with fast access to communication channels.
Using a responsive web design approach for visits from mobile devices, we ensured the site works consistently across screens. We also focused on structuring service pages correctly for search engines and building SEO infrastructure that supports local visibility for Mersin logistics company searches.
As Mavi Kedi Advertising Agency, our goal in the Lima Food project was not merely to create a website that lists the company’s broad logistics services, but to build a professional corporate structure that correctly positions its experience and reliability in international transport in the digital environment.
Challenge & Solution
Challenge
Lima Food’s broad service range—from road, air, and sea freight to refrigerated, heavy-lift, and project transport—needed to be presented without dragging visitors into information overload. Reflecting the company’s Mersin-based structure and international service capacity under the same digital identity was also important.
Solution
We structured logistics services within a clean content architecture by use case. While creating a navigation system where each service can be found easily, we also included Lima Food’s corporate values—such as reliability, customer focus, and strong partnerships—in the design and content structure. With a responsive structure and SEO-friendly technical infrastructure, we made the website usable across devices and expandable.
Design Approach
For Lima Food we designed a corporate digital storefront that highlights international logistics strength, service diversity, and a reliability-focused approach.
- A strong, professional visual language suited to the logistics sector
- Service architecture that separates road, air, and sea freight
- A navigation structure that makes specialties easy to find
- Content setup that supports international transport services
- Corporate storytelling that highlights reliability and customer focus
- Fast contact and quote redirects
- Mobile-first responsive design
- Local SEO infrastructure supporting Mersin logistics searches
- A manageable and expandable content system
- A modern interface reflecting an international service structure
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As Lima Food, we wanted to present our different logistics services and our working structure in international transport more professionally on our website. Mavi Kedi Advertising Agency correctly analyzed our services and prepared a clean, modern, and practical website. Presenting our services in an organized way and mobile compatibility were especially important for us. We were satisfied with the communication during the project and the resulting work.
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