About the Project
Express Frigo, which operates with long-standing international transportation experience, is a Mersin-based logistics company that continues its expertise in refrigerated transportation especially on the European route.
The company’s transportation history begins in 1986 with food shipments carried out to Middle Eastern countries using refrigerated vehicles. From 1992 onward, the company turned toward the European route and has continued its activities in international food transportation to the present day. Express Frigo Logistics, established in Mersin in 2014 as a family company, continues this experience with its new structure.
On the website we prepared as Mavi Kedi Advertising Agency, we placed Express Frigo’s expertise in the transportation of products requiring temperature control at the center. We presented different product groups such as fresh fruit and vegetables, frozen food, fresh fish, and pharmaceutical transportation within a clear and understandable content architecture.
By creating a corporate visual language that supports the company’s activities on the European route, its FRC-certified refrigerated vehicle structure, and its expert team, we designed a user experience where visitors can quickly understand the company’s service scope and transportation experience.
Throughout the project, by combining the technical infrastructure of our Mersin web design service with the needs of the logistics sector, we created a mobile-friendly website with strong SEO infrastructure that is suitable for adding new service content in the future.
Challenge & Solution
Challenge
Refrigerated transportation is a specialized shipping field that, unlike standard logistics services, requires temperature control and preservation of product conditions. In addition, Express Frigo’s long-standing history, transportation experience extending from the Middle East to the European route, and services for different product groups formed a structure that needed to be communicated comprehensively yet clearly on the website.
Solution
We structured the website to place Express Frigo’s transportation expertise and service scope at the center. Alongside a corporate narrative supporting the company’s history, we handled service areas such as fresh fruit and vegetables, frozen food, fresh fish, and pharmaceutical transportation under separate content headings. In this way, we enabled visitors to more easily reach the shipping solution they need.
Design Approach
We adopted a clear, technical, and trust-building design language that reflects Express Frigo’s international logistics identity and expertise in refrigerated transportation.
- Visual structure centered on refrigerated transportation
- Emphasis on the European route and international transportation
- Content structure dedicated to temperature-controlled product groups
- Service presentation for fresh fruit, vegetables, frozen food, fish, and pharmaceutical transportation
- Corporate narrative supporting the FRC-certified vehicle structure
- Highlighting experience from 1986 to the present
- Responsive and mobile-friendly user experience
- SEO-friendly service page architecture
- Manageable CMS infrastructure
- Scalable structure suitable for adding new services and content
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
We wanted to describe our experience in international refrigerated transportation and the services we offer more accurately on our website. The Mavi Kedi team understood our industry and service structure and prepared a clear corporate website. In particular, we were satisfied with the clear presentation of our services and transportation areas.
Premium Digital Experience for Your Brand
Web design, e-commerce or corporate identity — let's bring your project to life together.
Get a Free Quote
