About the Project
For Yilda Fleet, we developed a modern website through which it can professionally present the car rental and fleet rental services it offers in Mersin in the digital environment.
At the core of the project was helping users looking for car rental services quickly reach the information they need, and conveying the services offered by Yilda Fleet within a clear structure. In addition to individual car rental needs, we also included in the website’s content architecture the service structure aimed at companies’ long-term vehicle and fleet needs.
During the design process, we preferred a clean, modern, and trust-building visual language that reflects the dynamic structure of the automotive and car rental sector. In an interface where vehicles and rental services are highlighted, we attached importance to users being able to review services easily and move quickly into the contact process.
In line with our approach in Mersin web design work, we treated the website not merely as an introduction page, but as a functional digital platform that delivers Yilda Fleet’s car rental services to potential customers.
Keeping the experience of visitors coming from mobile devices in the foreground, we created a responsive structure. Through an SEO-friendly page architecture, we built an infrastructure that can reach potential customers looking for car rental and fleet rental services in Mersin and the surrounding area.
As a result, we delivered a scalable website through which Yilda Fleet can present its Mersin car rental and fleet rental services with a trust-building, modern, and user-focused digital experience.
Challenge & Solution
Challenge
The structure of car rental and fleet rental services addressing different customer needs needed to be presented within a clear and trust-building web experience without exhausting users.
Solution
By structuring individual car rental and corporate fleet rental services with separate user flows, we developed a modern, mobile-friendly website that provides fast access to vehicle and service information.
Design Approach
For Yilda Fleet, we designed a modern digital experience centered on the trust and accessibility expectations of the car rental sector.
- Clear and strong visual structure that highlights vehicles
- Fast access to car rental services
- Separate content structure for fleet rental services
- User flows for individual and corporate customers
- Infrastructure through which vehicle and service information can be managed easily
- Fast contact and rental request redirects
- Mobile-first responsive design
- SEO-friendly page infrastructure with a Mersin web design approach
- Clear navigation that supports user experience
- Scalable system architecture that can be expanded in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Together with Mavi Kedi Advertising Agency, we created a modern, user-focused, and trust-building website through which Yilda Fleet can present its Mersin car rental and fleet rental services more professionally.
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