About the Project
We carried out a comprehensive corporate web design project for Mersin Film Office, which supports film, series, commercial, and documentary productions to be carried out in Mersin.
At the core of the project was enabling domestic and international production teams planning to shoot in Mersin to reach the information they may need quickly and clearly. Accordingly, we structured different service areas of Mersin Film Office—such as permit processes, city services, logistics support, location, and production connections—within a user-focused content structure.
Within the scope of our Mersin web design work, we aimed to create not only a website that introduces the office’s corporate identity, but also a comprehensive digital contact point that producers and production teams can turn to.
With a design language that highlights Mersin’s potential for film and television productions, we created a modern digital structure that supports the city’s position within creative industries. In addition to processes such as film shooting permits and coordination with official institutions, we attached importance to making content related to location, resources, sponsorship, and logistics support easy to find.
The mission and vision of Mersin Film Office also held an important place in the project’s content architecture. We transferred the goals related to Mersin’s long-term international recognition within creative cities and the film industry onto the website in a way that would be supported by the corporate narrative.
Developed with a responsive web design infrastructure, the project was optimized to deliver a user-friendly experience on desktop, tablet, and mobile devices. The page structure and content setup were created with an SEO approach that would support digital visibility in related searches such as Mersin cinema, Mersin film shooting, Mersin film shooting locations.
As a result, we delivered an accessible, expandable digital platform that professionally communicates Mersin’s production potential and the support offered by the Film Office.
Challenge & Solution
Challenge
Presenting the services Mersin Film Office offers for different production needs in a clear and understandable way within a single platform was one of the project’s main challenges. In particular, producers needed to be able to quickly reach different topics such as permits, locations, logistics, and city services.
Solution
By grouping the support offered by Mersin Film Office according to user needs, we created an easy-to-understand content architecture. We supported a navigation structure that helps production teams reach the information they need quickly with strong visual and content areas that communicate Mersin’s potential in film and creative industries.
Design Approach
A modern design approach was adopted that positions Mersin as a production and creative industries hub and reflects corporate trust together with the city experience.
- Visual language suited to the cinema and production sector
- Visual areas that highlight Mersin’s location potential
- Easily accessible information architecture for production teams
- Content structure that clearly explains permit and support processes
- Easily discoverable structure for city services and logistics support
- Content setup that supports sponsor and institutional connections
- Corporate areas that convey mission and vision strongly
- Content presentation that supports the UNESCO City of Film vision
- Mobile-first responsive design
- Mersin-focused SEO-friendly page architecture
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As Mersin Film Office, we wanted to present the support we offer to film and series productions in a more professional and understandable way digitally. Mavi Kedi Advertising Agency correctly analyzed our needs and prepared a modern website that presents our different service areas—from permit processes to location and logistics support—within an organized structure. We were satisfied with the design that reflects Mersin’s cinema and production potential and with the communication during the project process.
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