About the Project
Founded in 1980 by Mehmet Sakir Ekdi, Mersin Offal has been operating for more than 40 years of industry experience in the processing, cleaning, packaging, and cold-storage preservation of beef and lamb offal products.
Working with modern equipment at its production facility in Mersin Akdeniz, the company positions hygiene, quality, and product reliability at the center of its production processes. On the website we prepared, we aimed to convey this strong manufacturing structure and long-standing industry experience to visitors more clearly and professionally.
One of the important points of the project was presenting the broad product range of beef offal and lamb offal products in a user-friendly structure. In addition to products such as beef head, heart, kidney, liver, and tripe, lamb head, mumbar, shirdan, liver, kokorec, sweetbread, and other product groups were organized within a category-based structure.
The project prepared with our Mersin web design approach was developed to have a structure in which products can be discovered easily, that supports the company’s production and packaging processes, and that works quickly and conveniently on mobile devices. At the same time, areas were created to facilitate the contact and request processes of the company, which aims to reach suppliers across Turkey.
Challenge & Solution
Challenge
While presenting Mersin Offal’s broad beef and lamb offal products in a structure users can review easily, accurately reflecting the company’s more than 40 years of experience, manufacturing infrastructure, and hygiene-focused working approach in the digital environment was one of the project’s core requirements.
Solution
By separating products into clear beef and lamb categories, we created a simple product architecture. By integrating company information, the production approach, and contact areas with the product structure, we developed a modern web infrastructure that both informs suppliers and facilitates communication.
Design Approach
For Mersin Offal, we designed a clear and professional digital experience that highlights product diversity, manufacturing experience, and reliability.
- Clean and trust-building interface suited to the food sector
- Separate category structure for beef and lamb products
- Navigation that makes a wide product portfolio easy to discover
- Clear and organized presentation of product information
- Content architecture that supports production and packaging processes
- Corporate structure that highlights more than 40 years of industry experience
- Mobile-first responsive design
- SEO-friendly page and product infrastructure
- Fast contact and request creation areas
- Structure that supports digital reach across Turkey
- Manageable and expandable content infrastructure
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Together with Mavi Kedi Advertising Agency, we gained a modern and user-focused website that reflects Mersin Offal’s long-standing industry experience, product diversity, and manufacturing strength more professionally in the digital world.
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