About the Project
Mercure Hotel Trabzon is a modern city hotel offering international-standard service, located in Trabzon Yomra Kaşüstü on the Black Sea coastal road and approximately 4 km from Trabzon Airport. With 213 rooms, different accommodation options, restaurants, meeting halls, and social spaces, it offers guests traveling for both business and leisure a comprehensive stay experience.
In the website project we prepared, we focused on integrating Mercure Hotel Trabzon’s accommodation, gastronomy, meeting and event, wellness, and social spaces into a single digital experience. We created a clear, visually driven content architecture so that different room types and hotel amenities can be easily discovered by visitors.
The hotel’s rooms with Black Sea views, Lobby Lounge, Restaurant, Winter Garden, and Cafe Mercure spaces were among the key elements of the design. Alongside gastronomy venues offering selected flavors from Turkish and world cuisine, we also ensured that amenities such as the Panoramic Roof Fitness Center, sauna, pool, and jacuzzi were communicated effectively to users.
We also structured a separate content layout for presenting meeting and event spaces of different sizes, starting with the 630 m² Sümela Ballroom. In this way, we made the hotel’s ability to meet not only accommodation needs but also meeting, congress, organization, and event needs visible in the digital environment.
As Mavi Kedi Advertising Agency, we developed a mobile-friendly, user-experience-focused website that highlights high-quality visuals, together with an SEO infrastructure that supports digital visibility in Trabzon hotels searches.
Challenge & Solution
Challenge
Presenting Mercure Hotel Trabzon’s wide range of room options, restaurants, social spaces, wellness amenities, and meeting halls of different sizes within a single website without overwhelming the user was one of the project’s core requirements. At the same time, the hotel’s international brand perception and Trabzon and Black Sea local identity needed to be reflected in a balanced way.
Solution
We structured all of the hotel’s services and amenities within separate yet interconnected content structures. By presenting rooms, gastronomy, wellness, meeting, and event areas through visually driven pages, we enabled visitors to reach the information they need quickly. We integrated a visual approach supporting the Black Sea view and Trabzon’s cultural fabric with a modern corporate hotel identity.
Design Approach
For Mercure Hotel Trabzon, we designed a premium digital experience that brings international hospitality standards together with the Black Sea’s natural and cultural identity.
- A modern interface reflecting a premium hospitality approach
- A visually driven design highlighting the Black Sea view
- Easily discoverable content architecture for room types
- A presentation structure supporting restaurant and gastronomy areas
- Effective promotion of wellness and social spaces
- Separate content structure for meeting, congress, and event halls
- A structure highlighting the hotel’s location and transportation advantages
- Content areas supporting Trabzon’s tourist and cultural values
- Mobile-first responsive design
- SEO-friendly hotel and service pages
- Visual gallery and rich media infrastructure
- A manageable and scalable content system
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
With Mavi Kedi Advertising Agency, we gained a modern, elegant, and user-focused website that more effectively reflects Mercure Hotel Trabzon’s accommodation experience, Black Sea view, and wide range of services in the digital world.
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