About the Project
For IbraFood, which began operations in 2020 after 20 years of experience in the food sector, we carried out a corporate website project that strongly reflects the brand’s products, foreign trade structure, and expertise in the food sector in the digital world.
We carried into the website’s corporate narrative IbraFood’s export structure reaching 14 countries and its working approach centered on food safety in domestic and international markets. In addition to chicken and egg products, we structured foreign trade, logistics, and online catalog services within a content architecture that users can easily discover.
One of the important points of the project was that IbraFood is positioned not solely as a single brand, but within a broader commercial structure consisting of different companies. We organized the positions of companies such as IbraFood, Tek Pilic, Tekin Logistics, and Mertav within the corporate structure in a way users can understand comfortably.
During the design process, we preferred a clean and modern visual language that prioritizes the trust and quality expectations of the food sector. We created a user experience through which products can be reviewed easily, the online catalog structure is supported, and foreign trade and logistics services can be accessed quickly.
In line with our approach in Mersin web design work, we treated the website not merely as a corporate introduction space, but as a functional digital platform through which IbraFood can convey its products and commercial activities to national and international customers.
Thanks to the project developed with a responsive structure and SEO-friendly page architecture, we enabled IbraFood to present its product, service, and company structure quickly and clearly across different devices.
As a result, we delivered a manageable and scalable website that brings together IbraFood’s food sector experience, export strength, and group of companies with a modern digital identity.
Challenge & Solution
Challenge
In addition to product, foreign trade, and logistics services, a corporate structure consisting of different companies needed to be presented clearly and understandably within a single digital platform.
Solution
By separating product, service, and company structures from one another, we developed a modern website that highlights IbraFood’s expertise in the food sector and its international trade strength.
Design Approach
For IbraFood, we designed a modern digital experience that supports quality understanding in the food sector, product diversity, and an international trade structure.
- Clear design that supports the trust and quality perception of the food sector
- Category structure that highlights chicken and egg products
- Manageable content infrastructure for the online catalog
- Fast access to foreign trade and logistics services
- Corporate structure that presents group companies clearly
- User experience oriented toward international customers
- Mobile-first responsive design
- SEO-friendly infrastructure with a Mersin web design approach
- System through which products and content can be managed easily
- Scalable structure that can be expanded in the future
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
Together with Mavi Kedi Advertising Agency, we created a modern website that reflects IbraFood’s food sector experience, products, and international trade strength more professionally.
Premium Digital Experience for Your Brand
Web design, e-commerce or corporate identity — let's bring your project to life together.
Get a Free Quote
