About the Project
We carried out a corporate web design project to professionally position Hedef Green Innovation’s expertise in environment and sustainability, its broad consulting services, and its innovative approach in the digital world.
At the start of the project, we analyzed the company’s service scope and target audience and created a comprehensive content architecture. We categorized a wide service range—from environmental consulting and waste management to zero-waste systems, climate change, sustainability, and carbon management—in a way users can easily understand.
Especially in services with dense technical content, we prioritized helping visitors quickly reach the consulting area they are looking for. We ensured that topics requiring expertise—such as ISO 14064-1, ISO 14046, ISO 14067, GHG Protocol, MRV, and the Carbon Border Adjustment Mechanism—were presented through a content structure that supports corporate trust.
Within the scope of our Mersin web design work, we created a modern, clean, and professional visual language that reflects Hedef Green Innovation’s environment- and sustainability-focused brand identity. We also carried the company’s core values—such as innovation, technology, education, and awareness—into different sections of the website.
In addition to services, we created corporate content areas that support the company’s references, achievements, and consulting approach, developing a structure through which visitors can learn more comprehensively about the brand.
The website prepared with a responsive infrastructure was designed to work consistently across all devices. Page and content architecture were structured to support both user experience and SEO-focused digital visibility.
As a result, we delivered a comprehensive and scalable corporate website that transforms Hedef Green Innovation’s technical expertise and sustainability vision into a modern digital experience.
Challenge & Solution
Challenge
Presenting Hedef Green Innovation’s very broad and technical consulting services on a single website without confronting users with information overload was one of the project’s most important challenges. In particular, technical topics such as carbon footprint, MRV, ISO standards, and environmental reporting needed to be communicated in a professional yet understandable way.
Solution
By grouping services according to topic and areas of expertise, we created a content architecture through which visitors can quickly reach the consulting service they are looking for. While detailing technical services through separate pages and content areas, we kept the user experience balanced with clear navigation and strong visual hierarchy.
Design Approach
A clean, modern, and professional design language was adopted that reflects Hedef Green Innovation’s focus on environment, technology, and sustainability.
- Modern visual language that supports the sustainability theme
- Clean interface focused on environment and technology
- Hierarchical category structure for numerous consulting services
- Content layout that makes technical services easy to understand
- Areas that highlight carbon and emissions management services
- Organized content structure for ISO and international standards
- Corporate sections that support education and awareness initiatives
- Positioning references and achievements as trust elements
- Mobile-first responsive design
- Mersin-focused SEO-friendly and scalable web infrastructure
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
As Hedef Green Innovation, we needed a website where we could present our environmental and sustainability consulting services across different areas in a more professional and understandable way. Mavi Kedi Advertising Agency analyzed our service scope in detail and transformed our technical content into a clear and organized structure. Presenting our numerous consulting services in categories and correctly reflecting our corporate identity in the design were especially important for us. We were satisfied with the project process and the resulting work.
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