About the Project
On the website we prepared for Aroma Clip, we moved content explaining the essential oils and aromatic plants that form the product’s core structure into a digital framework users can easily understand.
While handling the product’s prominent approach related to nicotine addiction within a direct and clear product narrative, we also simplified technical information about how essential oils are synthesized and stored in different parts of aromatic plants and adapted it for the user experience.
We also positioned information that the BIO-class Essential oils used in Aroma Clip’s product structure are supplied by Germany-based Rhinofilt GmbH as a content element supporting the product narrative.
As Mavi Kedi Advertising Agency, our priority in the project was to communicate what the product is, which components it is associated with, and the technical approach behind it without creating a complex structure for visitors. Accordingly, we brought together a clear page layout, a strong product-focused visual structure, and a mobile-friendly interface approach.
The resulting website was built on an infrastructure that supports Aroma Clip’s product communication, where content can be easily updated, and that is suitable for adding new products or informative content in the future.
Challenge & Solution
Challenge
In Aroma Clip’s communication, technical information about essential oils and aromatic plants needed to be communicated correctly and clearly in addition to the product’s purpose of use. Presenting technical content without exhausting the user and bringing the product’s core features together within a clear digital experience was one of the project’s core requirements.
Solution
By creating a product-focused website architecture, we brought Aroma Clip’s core features to the forefront. We positioned the product narrative, informative content about essential oils, and information about the product’s raw material source within a mutually supporting structure. In this way, we created clear navigation that enables visitors to learn about the product and easily reach related content.
Design Approach
We preferred a clear and fresh visual language that supports Aroma Clip’s aromatic and natural content theme.
- Clear interface centered on the product
- Visual approach supporting the essential oil and aromatic plant theme
- Presentation of technical information in easily readable content blocks
- Quick access to product features
- Mobile-first responsive design
- SEO-friendly content and page architecture
- Manageable CMS infrastructure
- Structure suitable for adding new content and products
- Clear, user-focused navigation
Our Process
Discovery & Strategy
A project roadmap was created through brand analysis, competitor research and user persona studies.
UI/UX Design
Progress continued with client approval at wireframe, prototype and visual design stages.
Development
Frontend coding, integrations and multilingual infrastructure were implemented.
Testing & Launch
Cross-browser testing, performance optimization and go-live process completed.
It was important for us to explain our product’s structure and usage approach clearly and understandably on the web. The Mavi Kedi team moved our content into an organized structure and prepared a product-focused website that is easy to use. The clarity of the design and the easily accessible presentation of content were important advantages for us.
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